Summary

Internal and external corporate communications professional, skilled in creating content for small and large audiences. Expertise includes copywriting, editing, change management, employee engagement, and project management.

 

Technical Skills

Microsoft Office 365

SharePoint Online        

Microsoft Teams

OneDrive        

WebEx

                                               

Experience

 

Westfield (Ohio Farmers Insurance Company)

Westfield Insurance, the primary subsidiary of Westfield Group, is a multi-line provider of business property and liability insurance, personal lines insurance, agribusiness insurance, and surety bonds.

 

Communications Professional                                                               2022 - present

• Creating and executing strategic, outcome-based communication plans for internal audiences of up to 2,400 employees

• Working on a special project team made up of cross-functional representatives, providing communications support for change management efforts in a corporate technology initiative

• Developing and programming content on intranet Sharepoint site for entire Commercial Lines (CL) business unit, with focus on consistency, clarity, and stakeholder relevance

• Leveraging and improving existing tools and developing new channels to provide timely, effective communications to enhance employee understanding and engagement

• Creating and executing effective tools and resources to drive deployment and adoption of both transformational and business-as-usual activities

 

Significant accomplishment: Working with subject matter experts and a Microsoft MVP, built and populated a Sharepoint Online site as a communications hub for a major corporate initiative. Took on responsibility for site’s weekly updates, push communications, and writing and refreshing content - keeping it up-to-date, user-friendly, and relevant. Participating in a team approach using site analytics to judge effectiveness and employee engagement, and adjusting as needed to increase success.

 

Coordinator, Change Management/Deployment Communications         2017 - 2022

• Supported internal team with change management and communications for deployment of a major software update, including creation of team profiles, intranet updates, infographics, and PowerPoint presentations for several hundred project stakeholders

• Developed and distributed product launch, sales pitch, and training opportunity materials for internal Underwriting staff and external agency audience in the thousands

• Developed and programmed content on business unit Intranet (SharePoint) site

• Other areas of responsibilities included employee engagement activity design and execution, All Hands meeting planning and facilitation, and training material development

 

Independent Contractor

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 Marketing, Copywriting, and Editing Consultant                                                      2014 - 2017

• Provided independent businesses with communication services such as copywriting, editing, customized PR pitch letters, press releases, and business website content

Clientele included:

Shaker International (now Modern Hire) - Performed QA review and editing of online assessment tools, including storyboards, software, and specs; provided marketing input

Allworx Telecommunications - Conducted SME interviews and research, wrote blog posts and leadership profiles, provided proofreading and editing support to marketing department

 

Westfield (Ohio Farmers Insurance Company)

 

Senior Marketing Communications Specialist                                          2007 - 2014

• Drafted and executed communication plans, advising business units on communication strategies

• Wrote copy for articles, newsletters, presentations, and flyers for internal and external audiences of well over 1,000 employees and agents

• Created and delivered communications for a variety of audiences: leadership, employees, stakeholders, board members, and agency partners

• Provided creative leadership on displays, videography, and other visual communications

 

Newell Brands (formerly Newell Rubbermaid)

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Calphalon, Sharpie, Paper Mate, Dymo, EXPO, and Yankee Candle.

 

Marketing Communications Coordinator                                                  2004 - 2007

• Gatekeeper and primary author of product communications to marketing and sales teams

• Assisted in crafting print messaging on product sell sheets, catalogs, brochures, and packaging for national customer and consumer audiences

• Contributed direction and content on tradeshow sales collateral, product photo shoots, and integrated national marketing campaigns

 

Education

Kenyon College, Bachelor of Arts